How Live Urgent Care Attracted 77% New Patients & Improved Efficiency with Solv

Case Studies / How Live Urgent Care Attracted 77% New Patients & Improved Efficiency with Solv /

Locations

6-15 locations

Topics

GrowthPatient Experience

Challenge

When Live Urgent Care opened its doors in November of 2020, it knew it needed a way to attract and retain patients while lessening stress on front office staff. Their inception coincided with some of the most significant demands for testing and urgent care services during the pandemic.

Live Urgent Care founder and CEO Brodyn Marquez says he was familiar with Solv from a former position. He knew that its intuitive patient interface and the ability to integrate into Live Urgent Care's EMR would save time and effort for both staff and patients.

Offering COVID-19 testing, urgent care, and telehealth, Live Urgent Care needed the flexibility of a multifunctional platform like Solv. With complete API integration with their EMR, their front desk staff can focus on customer satisfaction rather than just paperwork.

Solv Connect is huge for us, from a marketing perspective. Through all of our marketing techniques combined—our website, Google ads, social media, print advertisement—that’s responsible for bringing us about half of our patient volume. Solv is responsible for the other half.

- Brian Higgins, Live Urgent Care

Solution

Using Solv keeps a constant flow of new patients coming through the door. The intuitive interface from a staff standpoint helps decrease stress and allows for better patient satisfaction.

Higgins says that the front desk team loves Solv for its simplicity, pleasing aesthetic, and many functional capabilities.

According to Higgins, “It’s very helpful for people that we’re training because a huge portion of what they need to do on any given day can be done within one system. We don’t have to train them on Solv, and then another system for another task, and then a different software for a third task. It makes it so much simpler for bringing new people in because it’s all in one place.”

Once the staff is trained on the Solv platform, the benefits start rolling in. Using EMR integration, Live Urgent Care staff saved 5 hours and 18 minutes in just one month.

Marquez says that the ability to integrate saves so much time that they can run a leaner workforce without stress because of decreased workload in the front office. This can be the difference between serving patients efficiently versus sometimes turning them away with ongoing staffing shortages.

Results

One of the most beneficial aspects of partnering with Solv is patient outreach. For an urgent care just starting out, this is key. Higgins and Marquez say that Solv helps them connect with patients and establishes authority and trust by offering hassle and problem-free interactions.

Solv features tools that boost visibility for partners, such as:

A listing on the Solv website, which receives traffic from 6 million patients per month
A featured listing on Solv's directory, placing them higher than non-partner sites
Instant booking through Solv’s directory
Loyalty profiles for easy rebooking for ongoing visits

Solv’s site offers a basis of authority and trust that proves compelling for future patients. In 2021, 77% of Live Urgent Care’s new patients came from Solv. Director of Marketing Brian Higgins says that partnering with Solv basically doubles their marketing efforts by putting them in the crosshairs of patients already searching for care.

As a relatively new practice, this placement is particularly impactful. Since its inception in 2020, Live Urgent Care has expanded to four locations with plans for four more in the coming months

“Solv is essentially taking all of our marketing efforts and doubling them. Through their domain authority, Solv gives our online marketing efforts an authoritative backing that bolsters every other tactic”

- Brian Higgins, Director of Marketing at Live Urgent Care